Create a Smart Link
Create a trackable short link so you can see when a customer taps a Visit Website button in your templates.
Last updated September 11, 2026
Overview
WhatsApp doesn't tell you when someone taps a Visit Website button in a message — a Smart Link is the only way to see that click. Create the link here, then choose it when you add a Visit Website button while creating a template.
Before you begin
- Know the destination URL you want customers to land on.
Open Smart Links
Open Smart Links
From the left sidebar, click Smart Links, then click New Smart Link.
Fill in the link details
Enter a name and destination
Give the link a Name (for your own reference — customers never see it) and a Destination URL, where customers land when they tap it. Optionally set an expiry date and a message to show once the link expires or is switched off.
Create the link
Review and create
Check the details, then click Create Link.
Field reference
| Field | Required | Description |
|---|---|---|
| Name | Yes | Internal label for this link — not shown to recipients. |
| Destination URL | Yes | Where customers land. Can be changed later without changing the link itself. |
| Expires on | No | When the link stops working. |
| "Link Expired" message | No | Shown instead of the destination once the link expires or is switched off. |
Expected result
The new link appears in your Smart Links list with a generated, permanent short URL. Select it when adding a Visit Website button to a template, and its Clicks count updates as customers tap it.
See also
Track Button Clicks to see who tapped it. Create a Message Template to add a Visit Website button that uses this link.
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