Create a Contact Group

Organize your contacts into groups so you can target them together in campaigns and automations.

Last updated September 11, 2026

Overview

A contact group is a named set of contacts you can target together — for example when choosing an audience for a scheduled automation. This guide walks through creating one.

Open Contact Groups

From the left sidebar, click Contact Groups, then click Add Group.

Name the group

Enter a group name

Type a name for the group.

Create the group

Review and create

Check the name, then click Create.

You can add contacts afterward

Creating the group here doesn't add any contacts to it yet — assign contacts to the group from the Contacts page after it's created.

Expected result

The new group appears in your Contact Groups list, and becomes available wherever you can target an audience by group.