# General Settings

General Settings holds your organization's basic details, along with a few account-wide message behaviors: automatic retry for failed campaign messages, an auto-reply for message types WhatsApp doesn't support (like polls), and keyword-based opt-out..

_Last updated: 2026-09-11_


## Overview

General Settings holds your organization's basic details, along with a few account-wide message behaviors: automatic retry for failed campaign messages, an auto-reply for message types WhatsApp doesn't support (like polls), and keyword-based opt-out.

## Open Settings

### Step 1 — Open Settings

From the left navigation, click Settings, then click General.

## Configure General Settings

### Step 2 — Configure General Settings

Update your organization name and timezone under Organization Details. Turn on Enable Campaign Resend to automatically retry failed campaign messages. Set a Reply Message under Unsupported Message Auto-Reply to respond automatically when a contact sends something WhatsApp can't deliver as a normal message (leave it empty to disable). Scroll down for Opt-out Settings, where you can define the keywords that automatically opt a contact out of drip sequences and scheduled automations.

> **TIP: Auto-reply supports basic formatting**
> The unsupported-message reply message supports WhatsApp's own formatting: *bold*, _italic_, and ~strikethrough~.

## Save your changes

### Step 3 — Click Save Changes

A Save Changes button appears at the bottom of the page once you edit any field on it. Click it to apply your changes.

### Field reference

| Field | What it does |
| --- | --- |
| Organization Name | Your organization's display name inside Automate AI. |
| Timezone | The timezone used for scheduling and reporting. |
| Enable Campaign Resend | When on, failed campaign messages are retried automatically. |
| Reply Message (Unsupported Message Auto-Reply) | Sent automatically when a contact sends a message type WhatsApp can't deliver (polls, edited messages). Leave empty to turn this off. |

## Expected result

Once you click Save Changes, your organization details and message-handling preferences apply immediately across your whole team.

## Related articles

- [Connect Your WhatsApp Business Account](/docs/admin-setup-connect-whatsapp) — View your connected WhatsApp Business Account details from Settings.
- [Notification Settings](/docs/admin-setup-notifications) — Notification Settings controls the sound your browser plays when a new message arrives, so you don't have to keep an eye on the Chats tab to know when someone messages you..
- [Security Settings](/docs/admin-setup-security) — Security Settings is where you change your account password..
- [Contact Statuses](/docs/admin-setup-contact-statuses) — Contact Statuses are color-coded labels you assign to contacts — for example to track where they are in a sales or support process.